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Nada Investments and Finance PLC (NIFL) is a reputed Non-Banking Financial Institution (NBFI) incorporated in 1961. The company is enlisted with Colombo Stock Exchange since July 2011. NIFL is offering different types of deposit and asset products and innovative financial services for the last fifty two years. The Company is also committed to aggressively expand its Microfinance business in Sri Lanka. Years of hard work together with the relentless perseverance of our qualified and experienced staff has led NIFL to be a benchmark amongst the long standing financial institutions in the country.

Recently NIFL has been acquired by BRAC-Bangladesh and LOLC PLC-Sri Lanka. BRAC is the largest development organization in the world established in 1972. BRAC specializes in the areas of microfinance, education, healthcare, legal services, community empowerment and more. BRAC activities encompass around 135 million lives of 11 countries in Asia, Africa and the Caribbean. Lanka ORIX Leasing Company (LOLC) PLC was incorporated in March 1980. LOLC was the pioneering leasing company in the country established as a result of an initiative by the Government of Sri Lanka, today LOLC is counted as one of the largest corporate house of Sri Lanka encompassing its business in Financial sector, Technologies, Plantations, Renewable Energies, Constructions and Trading. These two large bodies come close through this acquisition and will work towards making this venture a very remarkable through innovative financial business expansion.

After the acquisition, NIFL is proposed to be renamed as BRAC-Lanka Finance Plc.

Head/Manager/Asstt Manager - Communications Division

Job Location: Colombo, Srilanka

Job Purpose:

Responsible for Brand Management, Marketing and Communications activities, CRS Activities and PR of NIFL

Principal Accountabilities:

• He/She will be responsible for planning, executing and managing the annual MARCOM Budget.
• He/she will be instrumental in setting up of the MARCOM division
• He/she will be responsible for:
• To work collaboratively with service areas and partners, to achieve their objectives
• To support organizational change, ensuring the appropriate systems of performance and development, communications, equality impact assessment, monitoring and review are in place.
• To promote a philosophy of putting customer needs first at every opportunity and to put in place management arrangements to action this.
• To raise performance, by contributing to a culture of continuous improvement and efficiency
• Intiate research activities to monitor industry trend as well as brand health as per organization's Brand Management policies & procedures
• Initiate and formulate Marketing Communication plan and CSR activities
• maintaining strong rapport with print & electronic media, creative Agencies, PR & Media Buying Agencies, valued business partners, corporate houses and govt. agencies
• Monitoring all Branding and CSR activities and to track cost involvements to ensure proper utilization
• Maximize media Coverage
• Maximize Brand Visibility

Key Skills & Qualification

• A Degree in Marketing or Professional Qualification in Marketing from a recognized institute
• A minimum of 5 years experience in a Marketing and Comunication manaement position
• Preferably having experience in a banking / finance/leasing/micro finance company
• Fluent in English language with excellent capacity in Oral and written and very good interpersonal skill