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Customer Relationship Manager (1)
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Kandy - Central - Sri Lanka | ||
Administration & Legal / Office Support | ||
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Negotiable | ||
Permanent | ||
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Not Specified / No Experience |
4-6 years experience in a direct marketing environment, preferably with experience in both acquisition and retention marketing from sri lanka jobs
Customer Relationship Manager
YORAKA is a leading Engineering Company that has opportunities for dynamic, result oriented personnel to join our team of professionals in the position given below.
Basic Function:
Customer relationship manager handle customer accounts and provide guidance on enhancing customer relationships. CRMs focus on quality, pricing and product and service differentiation and based on their understanding of the customer environment, including customer influences, decision-makers and business challenges. They create and retain customer loyalty and preference by establishing rapport with the customer, planning and developing customer-focused programs, overseeing the resolution of customer concerns and facilitating the delivery of goods or services to the customer.
Duties and Responsibilities:
P&L: Responsibility for reaching or exceeding budgeted financial goals in one or more of our key customer retention categories - saves and reinstatement, customer longevity, load ups, and cross sell - using a variety of communication media including invoice text, inserts, email and telemarketing.
Campaign Planning & Execution: Responsible for conceptualizing and managing a diverse range of customer retention campaigns and initiatives. This includes idea generation and exploration, preparing and presenting proposals, overseeing the creative and production processes and championing successful execution.
Campaign Analysis: Analyze campaign outcomes in detail, using a variety of proprietary software applications. Draw insights and present results clearly to facilitate sound decision making on next steps.
Budget/Forecast: Build a detailed, bottom-up annual budget for areas of responsibility. Supply key inputs to the quarterly reforecast, using the most accurate, up-to-date information available. Be prepared to discuss assumptions used for developing budgets and forecasts.
Special Projects: Participate in a variety of special projects as requested, including explorations of system or process improvements, new retention categories, and joint projects with Customer Service.
Customer Focus: Working with Customer Service, Marketing Services and Operation to develop and maintain a customer-focused attitude toward activities, concentrating on those that most strongly contribute toward improving customer lifetime value.
Essential requirements:
Qualification / Experience / Knowledge / Skills:
· BS degree with major in Marketing required
· 4-6 years experience in a direct marketing environment, preferably with experience in both acquisition and retention marketing
· Continuity or club experience, including retention and cross selling strongly preferred.
· Keen project management skills with an ability to interact with and motivate others to succeed on several fronts simultaneously
· Effective verbal and written communication on all levels and both internally and externally
· Strong analytical, technical and mathematical abilities
· Self-motivated, analytical, quick learner, organized, detail-oriented, multi-tasker
· Prioritizes workload and meets deadlines for a variety of marketing "deliverables"
· Demonstrates initiative with a results orientation, while exhibiting strong drive and leadership skills
Attractive remuneration package and excellent career development opportunities awaits the right candidate.
Applicants should forward their resume with contact telephone numbers and names of 2 non-related referees and their telephone numbers within 7 days of this advertisement to the following address:
Email address: